What’s up, Copy Squad!
Today, I want to share a breakthrough I had about writing copy. This article is not about how to become a copywriter professionally but rather about how to get started writing your own copy. So, let’s dive in!
Step 1: Begin with Research Before you embark on your copywriting journey, it’s essential to do some preliminary research. Research makes up 66.66% of the job, and it’s crucial to spend a significant amount of time on it. You don’t need to spend weeks or months, but adequate research on your product or topic is necessary. Gain a solid understanding of the subject matter and the general theme you want to write about. If there’s one thing I always preach it’s this… Research does the writing for you!
If you want the very same “deep-research” tricks I use to tap into the psyche of my customers so I can frame my products and services as the answer to all their prayers! – click here >>
Step 2: Just Start Writing
Now that you have a foundation of research, it’s time to take action. This might seem like a simple and non-pragmatic piece of advice, but it’s vital to get words on the page. Even if you don’t have a firm big idea yet, starting to write will provide you with a basis to sell information to your readers.
As Steven Pressfield describes it in “The War of Art,” once you put pen to paper, something incredible happens. He calls it “evoking the muse.” This concept suggests that when you engage in the work itself, you invoke divine assistance, also known as the muse or the angel of inspiration. The muse favors those who consistently show up and do the work. So, take that first step and begin writing.
Step 3: Trust the Process
Taking action is not only about starting to write; it’s also about trusting the process. In his book “Do the Work,” Pressfield emphasizes the importance of “trusting the soup.” This means having faith that taking action will inspire the muse and lead to further ideas and inspiration. Similarly, in his book “Turning Pro,” he introduces the concept of “trusting the mystery.” When you trust the mystery, you believe that there’s always something inside the box. Starting the action will generate inspiration and spark ideas.
Step 4: Embrace the Cycle
Mark Manson adds another dimension to the process. He explains that most people believe in the linear progression of inspiration, motivation, and then action. However, Manson argues that it’s a cycle. By starting with action, you can hack the cycle and trigger inspiration. Taking action first will evoke the muse and fuel your creative process. So, remember that action leads to inspiration, and the more you work, the more inspired you become.
Step 5: Repeat and Refine
Writing copy is not a guarantee of immediate success. It’s a process that requires trust and perseverance. While there are no guarantees of amazing or incredible results, embracing the process and consistently showing up will make it repeatable. Control your inputs by taking action and continuously refining your skills. You can’t control the outcomes, but you can control the effort you put in. Trust the process and focus on continuous improvement.
I hope this breakthrough approach to writing copy has been helpful and inspiring. Remember, taking action is the key to unleashing the muse and sparking your creativity. Trust the process, embrace the cycle, and continue refining your skills. And if you want access to the #1 copywriting community in the world plus, masterclasses from the world’s best marketers and copywriters, free resources, and so much more… check out Copy Squad Lite!
Until next time! – Peace out Copy Squad,